Those age groups are notoriously difficult to target through other advertising on traditional media channels, but "Fortnite" is played by 40% of children ages 10 through 17 every week - the highest percentage of any game title, according to a study by National Research Group.
Abrams, the blog post said.īy offering an exclusive preview of the latest "Star Wars" installment in "Fortnite," Disney aims to reach an audience of teenagers and young adults who likely land in the movie's core target demographic. "Fortnite" will open its virtual doors to the map at 1:30 p.m., giving gamers time to prepare for the premiere of the footage revealed by movie director J.J.14, six days before Disney releases the movie in North America. Gamers can see the preview in the "Risky Reels" section of the digital map in "Fortnite" at 2 p.m."Star Wars: The Rise of Skywalker," the final chapter in the science fiction saga, this week will debut exclusive footage in "Fortnite," the hit battle royale video game made by Epic Games, per a blog post.
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